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Bernardi Audi's First New Owner Clinic
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Bernardi Audi sponsored its first New Owner Clinic on May 13th with over 13 Audi clients in attendance. New Owner Clinics are designed to provide Bernardi Audi customers with all the information they need to keep their Audi running at top performance.
Bob Grelotti, General Manager of Bernardi Audi, welcomed our guests for the evening and introduced the staff, including the Department Managers and several other customer contact personnel. Bob described the Bernardi “family” which includes many employees with 20 years or more of service, as well as the other Bernardi dealerships, Bernardi Honda, Bernardi Toyota-Scion and Bernardi Acura of Boston.
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Taking this theme a step further, Joel Richards, Bernardi Honda General Manager, explained the “Bernardi for Now….Bernardi for Life” philosophy. This means that our relationship only begins when you purchase your vehicle from Bernardi; we are here to be your automotive resource for life, whether you need a service consultation, a trade evaluation, a new or pre-owned vehicle for your child or a something as simple as set of windshield wipers. You can confidently look to Bernardi for all these needs and more.
Along these lines, Kent Dermarderosian, Bernardi Audi Finance Consultant, described the value of extended warranty plans and vehicle maintenance packages as a means of reducing the cost of service and repair to your vehicle.
Sales Manager T.J. LaPlante introduced the exciting line up of new Audis being introduced over the next several months. And, in these days of climbing gas prices, there is even an Audi Diesel in the 2009 model year!
To keep your Audi in top performance, regular maintenance is important. Christine Kristoff-Cote, Bernardi Audi Service Manager, detailed the ease of scheduling a service visit with an Audi Appointment Coordinator, and noted important contact telephone numbers included in the Resource Package that each guest received. Christine also walked through the procedure and identified the location of envelopes and receptacle for after hours vehicle service drop-off.
High performance engines are well-served by having the oil changed regularly. Although most schedules call for standard maintenance work, such as oil change, tire rotation, etc. every 10,000 miles, Bernardi Audi recommends an oil and filter change every 5,000 miles or 6 months, depending on the owner’s driving habits to ensure maximum performance.
Gas mileage concerns were addressed by Steve LaFond, Bernardi Audi Service Technician Team Leader. He discussed fuel grade recommendations for the best mileage results, which again, vary depending on driving habits. He also covered safety features in Audi vehicles. For example, Audi engines have “break away” mounts that detach in a collision and prevent it from entering the passenger compartment, avoiding serious injury to the driver and passenger.
Next up was Mike Pieroni, Bernardi Audi Parts Manager, who described why genuine Audi parts are vital to the performance of the vehicle. Using “show and tell”, Mike demonstrated the difference between a genuine Audi oil filter versus an aftermarket product lacking the check valve that provides added protection against oil loss. He also pointed out the vast display of Audi apparel and the latest generation of car care products available at Bernardi Audi’s parts retail center.
Following Mike, Dave Page, Technician Team Leader, and Service Manager George Bosco demonstrated important dashboard warning lights with a full description of what each signifies. They also showed the group how to check fluid levels and pointed out where the various fluids are added under the hood.
Customer satisfaction is of highest concern to Bernardi Audi, and much important information is learned from customer surveys. Kristin Cullinane, Customer Relations Facilitator, thanked the guests for their input, and reiterated our goal of providing the most pleasant, efficient and complete sales and service experience.
Throughout the evening, raffles were held and guests were awarded gift certificates from local restaurants, including Sky Restaurant in Sudbury and Big Fresh located in Framingham. The Grand Prize winner of the night won loge box seats to the Red Sox!
The next New Car Clinic is scheduled for August, with details to follow on this website. Please be sure to look for the information and sign up to attend. We invite you to join us for the first time or as a refresher course.
Special thanks go to the many people who helped to make this Clinic a success: Kariene Esty of Bernardi Parts, Sam Morris, Bernardi Customer Relations, Sallie Longerie, Bernardi Sales Assistant, and Tom Parks of Bernardi Maintenance Services. |
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